American Eagle is reviving its 20-year-old “Live Your Life” slogan for a new platform targeting Gen Alpha and millennials in addition to its core Gen Z consumer base.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media strategy this holiday season, though, in the chase for its quick-paced Gen Z consumer base, CMO ...

The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

American Eagle Outfitters, Inc. (NYSE: AEO) kicks off today the American Eagle (AE) back-to-school season with the brand’s latest campaign, featuring ...

And in March, American Eagle launched a near-identical clothing-rental subscription model known as American Eagle Style Drop. For $50 a month, members can rent up to three items at a time and make ...

American Eagle Outfitters and Abercrombie & Fitch used to be considered millennial brands. Today, both retailers have found success with Gen Z shoppers. I visited the stores to compare how they've ...

American Eagle puts a third of its Facebook and Instagram budget ... How American Eagle is using Meta AI ads to get Gen Z to ... Peppa Pig’s rebrand strategy—what marketers can learn from ...

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .

This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.