From the sidekick to the main antagonist, these side characters are some of the last people audiences would expect to be ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

To assess the current and future of audience measurement in an increasingly complicated marketplace, we asked the management team at Comscore a few questions. Below are the responses from Bill ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

ViacomCBS hopes to use VideoAmp to provide new kinds of audience measurement to advertisers as the industry scrutinizes Nielsen ...

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

IRVING, Texas —Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience ...

Comscore expands YouTube audience measurement for Connected TV in Canada, France, Spain, and Malaysia, enhancing insights for advertisers.

So how many people really watched the Super Bowl? The National Football League would, again, like you to know it’s a lot more than initially reported. The official audience number released by ...

Identity, and how it is managed, presents special challenges for audience targeting and especially measurement of campaign performance in an evolving identity resolution environment.