Walt Disney and FuboTV shook up the streaming landscape on Monday—and their potential merger could be a sign of what’s to come for the media industry in 2025. The two companies said they would form a new platform by combining Disney’s Hulu + Live TV with sports-focused Fubo.

The agreement ends litigation between the two companies over plans for a sports streaming service, but consumer advocates are pushing back.

The launch of sports streamer Venu, "and potentially new packages from Fubo, appears to be an important strategic lever to cast a wider net and catch all potential subscribers," says one Disney analyst.