Levi Strauss raises full-year guidance
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Shares of Levi Strauss & Co (NYSE:LEVI) were launched to their highest level in more than a year on the back of better-than-expected second quarter results and upbeat outlook for FY25 as the company’s DTC ambitions bear fruit.
Levi Strauss has a simple strategy to deal with U.S. tariffs: stop offering less-popular styles during the holiday shopping season so they can avoid having to offer discounts to move inventory.
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Denim looks good on Michelle Gass, who is increasingly putting her mark on Levi Strauss & Co. After just over a year as chief executive officer, Gass turned in a second quarter on Thursday that topped both sales and profit expectations and led the denim leader to boost its outlook for the full year.
Levi’s increased its full-year earnings projections despite higher tariff rates, sending the stock higher in after-hours trading.
The jeans maker posted strong results for the first half of the year and [boosted its annual outlook](
Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.
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