The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Seabourn is updating its loyalty program starting October 20, offering faster access to benefits, new member level thresholds, upgraded Wi-Fi and laundry perks and changes to the cruise award ...

ATLANTA — RaceWay tapped PAR Technology Corp. as its technology partner for the launch of its first customer loyalty program, ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...