The pro wrestling rumor mill is a slog to get through these days because WWE and AEW are pumping out so much content.

The outlet heard that WWE is intentionally scheduling shows on the same days as AEW events in order to control the narrative and momentum online. This counterprogramming strategy is a directive that’s coming from WWE and supported by TKO; they will be doing more of it going forward.

We haven’t seen “full-time WWE Superstar” Logan Paul since last month’s Money in the Bank ladder match, but he’s on the list of big names we expect back for SummerSlam next month. And a new report from behind PWInsider’s Elite paywall gives us a little information about what Paul will be doing on Aug.