Justin Bieber is getting his swag back. The artist, who welcomed his first child with wife Hailey Bieber last year, surprised fans this Thursday by announcing his seventh studio album, Swag, would drop just 24 hours later. Now, the album is here, and it’s offering some subtle peeks into the singer’s personal life.

On Justin Bieber’s surprise seventh studio album Swag, the 31-year-old singer got vulnerable about his struggles in his “Therapy Session” interlude and other songs.

Microsoft CEO Satya Nadella and Uber CEO Dara Khosrowshahi, for example, were spotted wearing a conference hat. All of the conference swag appears to carry the SV25 logo, referring to Sun Valley 2025. Business Insider