The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy. Sprite has teamed with Zooz Mobile ...

Despite the increasing tactical significance of digital in B2B marketing, there is something ... represents the real value. An optimal 360 strategy enables businesses to maintain personal touch ...

Produce brand Sunkist Growers Inc. has embraced a mobile marketing strategy spanning SMS, mobile Web and applications to better connect with consumers and add value for busy shoppers. Sunkist claims ...

Michelle McCarthy's MCC Marketing Group offers a full suite of services, including strategic planning, audience development, digital marketing, media planning, and event promotion.

If you're looking for inspiration, the graphic also gives examples of brands' use of 360-degree video in their marketing and brand-awareness efforts. To see more about how 360-degree video compares ...

Lexus includes gaming apps for 360-degree GS push Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration ...

“HSN has developed a 360 marketing campaign to promote the House ... “We look at mobile as a key anchor of the HSN Everywhere strategy that complements all platforms,” she said.