Brands now face challenges implementing key marketing tactics such as personalization, which relies heavily on gathering consumer data. Today, marketers must shift even more to a permission-based data ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...

Line Thailand's commerce solution is using a "4P" strategy of platform ... and will promote knowledge-enhancing activities in both marketing and technology. These will enable SMEs in the country ...