Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

Today, marketers must shift even more to a permission-based data strategy to fuel their personalized marketing strategies. The new 4Ps of marketing—privacy, permission, personalization, and ...

The old 4Ps ideas don’t work anymore ... word-of-mouth is ranked among the most important marketing strategies. The Word of Mouth Marketing Association puts numbers to its impact: WOM drives ...

As you run your marketing team or creative marketing agency, consider how you can apply this strategy. For example, your team ...