Co-founder and CEO, Cliquify.me. Amit Parmar has held multiple HR leadership roles in the Technology and Consulting space ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

The premise of legendary P&G CEO A.G. Lafley's new book is that strategy is actually pretty ... It's a simple 5-step framework that's robust enough to make an $8 billion dollar decision.

Working on the planning is important as this strategy guides how one create and market the product or service based on internal and external analysis. This step for planning strategy requires ...