The logo was also used on Chrysler vehicles from 1955, but because of Dodge's strong advertising budget (it had borrowed over $2.5 billion from Prudential to finance their transformation), it ...

What we do know is the Fratzog is back, and I think that's a good call on Dodge's part. It's a good-looking logo still, it updates well to a modern feel, and it ties in nicely with Dodge's golden age.