The 7Ps apparently started off (according to wikipedia) as a British Military adage. I didn’t, actually, know that until I started writing this blog today and googled “prior proper preparation”.

Featuring Dave Whorton, former Kleiner Perkins associate partner and founder of the Tugboat Institute. Whorton is an experienced founder and tech investor with more than 20 years of experience in ...

Another area of focus is sustainability, which comes back to the brand’s view on the planet – one of Jouanneau’s 7Ps. In addition to getting consumers to recycle old batteries, she says Duracell is ...

Social media marketing started with Facebook and LinkedIn ten years ago. These social networks changed the dynamics of marketing from being controlled by your company to being controlled by your ...