Dive Brief: Kona Big Wave, a beer brand founded in Hawaii and acquired by Anheuser-Busch (AB) InBev in 2020, launched a new campaign to support a brand refresh, including a new logo and updated ...

A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.

3. Start With Brand Foundations Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...