AMC discontinued its slow-selling full size Ambassador in 1976 and Matador in 1978, ... The new Liftback model got a slant-back rear profile while the two-door sedan had a more abrupt chopped off ...

Aimed at midsize cars like the Chevrolet Chevelle and Ford Torino, the Matador Coupe was a big hit in 1974 and moved 62,629 units. However, sales dropped dramatically in the following years, with ...

As for AMC ownership, I also owned a new 1974 Hornet X 258, a new 1976 Gremlin X 258, along with the aforementioned ’73 Matador and low-mileage ’79 Spirit.

Q: Greg, I owned a 1974 AMC Ambassador Custom Brougham four-door sedan back in the 1970s with the 304-V8 engine. What is this car worth today? I read your column in the Cape Cod newspaper and I ...