More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Marketing is all about feelings. And the more powerful feeling you evoke, the more you’ll be able to sell something to your ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

"Such accountability is vital for everyone to understand." Judge rules that nine major companies lied to the public about ...

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Strategic merger strengthens market presence and optimizes operations under new brand PHOENIX, AZ AND CLEARWATER, FL / ACCESS ...

As a marketing student at Western Michigan, you will learn from instructors who are passionate about marketing—and about your success as a student. Choosing marketing as your major means that you will ...

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is ...