Now, in 2025, the impact of AI’s rapid advancement and employee skills gaps due to demographic shifts have put HR leaders ...

Email marketing has long been a cornerstone of digital marketing strategies, and its importance is only set to grow as we ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, ...

The marketing major provides students with strategic insight and practical tactics for one of the most vital components of modern business. MKT312: Buyer Behavior has been my absolute favorite class ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

That’s apparent in the fortunes of those brands that have invested. Yorkshire Tea, for instance, continues to make gains as it continues to run its ‘Where Everything is Done Proper’ push. And Weetabix ...

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is ...

The withdrawal of FSSAI’s clarification has reignited discussions around A1 and A2 milk. The debate is a microcosm of a larger issue—the health claims of dairy as a whole.

The Korea Professional Football Federation (President Kwon Oh-gap) held the first 'K League Academy' marketing course in 2025 ...

As a marketing student at Western Michigan, you will learn from instructors who are passionate about marketing—and about your success as a student. Choosing marketing as your major means that you will ...

But this begs the question: what are they actually worth? Millions of Americans are drawn in by exclusivity marketing and luxury branding all the time. And let’s admit it, we’ve all wanted to ...