Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

The New York Festivals AME Awards has announced the launch of AME WE Champion (Women in Effectiveness), a global platform ...

Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through ...