Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through ...

Abrocitinib was efficacious and safe in patients with atopic dermatitis who did and who did not respond to prior treatment with dupilumab.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Integral Ad Science's revenue exceeded Wall Street's expectations in the fourth quarter, but it came up short on earnings per ...