The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

Many of the slogans are clearly regional or local in nature, but most are national. Like old songs, advertising slogans evoke images of people, places and experiences imprinted on our individual ...

Good advertising slogans provide consumers with hints or clues about your product. For example, if you're brainstorming slogans for a coffee shop, you could jot down words like coffee, ...

Companies use a slogan in advertising the product to give people an idea of what they offer in relation to competitors, according to Insider. Even though slogans consist of only a few words ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Two advertising tag lines recently activated my gag reflex. First, there's Droid touting "the next generation of does." The commercial immediately creates a new elite -- Gen Does -- to which only ...

NEW YORK — Quick: Which company has the slogan "The power of dreams?" If you don’t know, you’re not alone. A survey released this week found that most Americans can’t match even the most ...

James J. Jordan, credited with coining such catchy advertising slogans as “Delta is ready when you are” and “Wisk beats ring around the collar,” has died. He was 73. Jordan, of White ...

CHICAGO (MarketWatch) -- One of the best-known ad slogans in the country is about to go on the shelf as Visa USA announced Tuesday that it will replace "It's Everywhere You Want to Be" with a new ...

After 20 years, Visa USA has put to bed its well-known ad slogan "It's everywhere you want to be." In its place: "Life takes Visa." The credit-card concern is kicking off an elaborate advertising ...