The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Advertising slogans or catchphrases might not be earworms, exactly, but they do tend to impinge on our consciousness with great regularity, especially while the campaigns featuring them are running.

Charismatic ad man and designer George Lois, a king of 1960s magazine images and ad slogans, has died. He was 91. He died peacefully in his sleep on Friday at home in Manhattan, said his son ...

The Army is bringing back the “Be All You Can Be” slogan that dominated its recruiting advertisements for two decades, starting in 1981. A new ad campaign featuring the revived slogan was ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

Faced with the Labor government's plan to take over the sugar industry, Great Britain's biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it ...

The Army is bringing back the “Be All You Can Be” slogan that dominated its recruiting advertisements for two decades starting in 1981. A new ad campaign featuring the revived slogan was ...

The Army is bringing back the “Be All You Can Be” slogan that dominated its recruiting advertisements for two decades starting in 1981. A new ad campaign featuring the revived slogan was ...