Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

Adidas reversed course on Wednesday after filing a complaint with the United States Patent and Trademark Office on Monday calling for the government organization to reject a Black Lives Matter ...

You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

Adidas AGADS0.47%increase; green up pointing triangle said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not ...

Adidas has reportedly filed a trademark for a "PM" logo, most likely to be used for Kansas City Chiefs quarterback Patrick Mahomes. The logo has received... mixed reactions. Adidas has reportedly ...

When Adidas officials in November announced a plan to help high schools across the United States transition from potentially offensive Native American logos or mascots, some local educators were wary.

Adidas recently announced a promise to help schools with Native American mascots make the switch to less offensive monikers, but Eaton Re-2 School District Superintendent Randy Miller said any change ...

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.