Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience. Featured Partner ...

Fire TV devices are already heavier on display advertising than other streaming platforms, with sponsored screensavers and banner ads that get in the way of navigation. The new formats will make ...

"Banner-towing companies don’t have to get their waiver from the FAA office within the geographic area where they operate. Indeed, some request to operate throughout the 48 contiguous states." ...