Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...
Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...
When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
A new report shows that Reddit's ad revenue is growing faster than any other social media platform. Still, advertising on the app isn't as easy as it seems. The report from EMARKETER says that ...