Colorado Mesa University's newest ad campaign, which takes you to the fictional Featherstone University, has caught national ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

National ad campaign debuting on National Lazy Day (Aug. 10) champions La-Z-Boy’s unrivaled comfort and motion furniture as part of brand refresh La-Z-Boy is also introducing The Decliner, a ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers and customer content cost less but convert more. Reward referrals and let ...

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

The OOH advert by VML, displayed in London Underground stations, depicts a wedding where the bride – a black woman – is seated between her groom, his parents, and her mother, with no father of the ...