Colorado Mesa University's newest ad campaign, which takes you to the fictional Featherstone University, has caught national ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers and customer content cost less but convert more. Reward referrals and let ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Amazon today (July 18) launched its 2024 back-to-school marketing campaign in addition to announcing the return of its “Dorm Roomz” video series timed to the off-to-college season, per details shared ...

CLEVELAND, Ohio — Amid the Trump Administration’s push to curtail diversity, equity and inclusion initiatives, a conservative group has launched a six-figure advertising campaign criticizing the ...

The OOH advert by VML, displayed in London Underground stations, depicts a wedding where the bride – a black woman – is seated between her groom, his parents, and her mother, with no father of the ...