Understanding consumer perceptions is key. As we hurtle toward a “cookieless” future, listening to consumers and understanding exactly what they value in advertising is vital. This is why my ...

The Provoke Insights study surveyed 736 advertising and marketing professionals. A majority (587) of these professionals consisted of in-house marketers at companies and brands with at least 25 ...

Advertising Techniques to Sell Condos. The real estate market is constantly fluctuating, which can create problems in selling condos and other types of properties during down times. While condos ...

Advertising Techniques for Selling Makeup. Selling makeup involves more than trying to convince a woman that a product will make her look younger, attractive or better. According to Nina Munk in ...

Much has changed in 100 years of Chronicle advertising. The first issue carried roughly 21 columns of advertising; these days, there are more ads than that in one section.