The services we can provide include: Advertising planning and buying Work with university partners and their chosen agencies to develop sound, strategic media plans and buys Ensure the right media mix ...
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts ... with Emeritus ...
The Department of Management and Marketing prepares future leaders to be effective ... and consumer and product research as well as general fields such as retailing, advertising, and professional ...
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness ... three key areas of marketing: ...
A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly ...
Marketing is an area of business that encompasses several subfields, including advertising and brand management, marketing analytics and research, digital media and public relations. According to ...
Focusing on a management approach within advertising and PR ... course for those who have no previous qualifications or work experience in marketing or advertising and PR. This course will help equip ...