TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Sydney Nicole Gifford filed a first-of-its-kind lawsuit alleging Alyssa Sheil replicated her "sad beige" aesthetic online. The two content creators promote products through their Amazon ...

Sydney Nicole Gifford is suing Alyssa Sheil for allegedly replicating her beige aesthetic across social media platforms.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...

Many of the "sad beige" items DeRoche calls out on her platform are marketed as being more organic and therefore, better and more ethical. Making eco-friendly purchases is great, she says.