The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit ...

When agencies align their internal brand values with those of their clients, they unlock the potential for deeper collaboration, more authentic relationships, and better long-term outcomes. The Fast ...

In the dynamic realm of B2B marketing, the caliber of client-agency relationships is a pivotal factor in securing sustained commercial triumph. Our detailed model is meticulously designed to evaluate ...

Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

For many entrepreneurs, hiring an agency — whether it’s a PR agency, a branding agency or a sales training agency — is new ground. I’ve been in your shoes and I’ve worked on both sides; these are my ...

In the consumer advertising space, a new CMO or procurement’s desire to cut costs often results in the brand reviewing its agency roster every two to three years. But in the pharma space, longevity is ...

Sticks and stones may hurt your bones but words can also really hurt sometimes, ya know? Words matter, like a nasty glance that lingers. They shape perceptions, influence behaviors and affect ...

To initiate a good relationship, it is important to clarify what your expectations are. Expectations should be discussed and agreed upon in initial meetings and goals should be detailed, measurable, ...

The A List has been expanding its footprint in Los Angeles, adding space and growing its team. The women-led communications and marketing agency is overseen by founder and chief executive officer ...