In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

Agile is the best approach for CRM projects, but what if management just won't let you go there? What does it really mean to have a fixed-price, fixed-deliverable project? You will have to put in more ...

If you’ve been paying attention, you know that I rail on about the problems of fixed-price CRM projects while endlessly promoting Agile engagements for CRM systems. Why? When you’re trying to optimize ...