Perhaps the toughest operational shift in adopting agile marketing—the iterative, fast-moving approach adapted from modern-day product development—is the discipline of breaking down large, monolithic ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Navigating today's market dynamics demands more than just an MBA and traditional marketing experience; it requires a mastery of agility and foresight, especially for chief marketing officers (CMOs).

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more About a decade ago, a new method for ...

STAMFORD, Conn.--(BUSINESS WIRE)--Marketing leaders must adopt new skills, rooted in more modern collaborative leadership styles, in order to successfully lead an agile team today, according to ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

As everyone aims to be agile, you might want to check if you’re using agile marketing or if you’re still far from it. Today, businesses that are genuinely agile experience rapid, ongoing growth, have ...

From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern ...

According to the recent CMG Partners report, "Agile for Marketing (A4M)," 63 percent of marketing leaders consider agility a high priority, but only 40 percent rate themselves as agile. Today's ...