To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

At the same time, the strategy can elicit zero-party and first-party data. And the more data an AI solution has, the stronger it can perform. 2. Predicting customers’ future needs through purchase ...

The power of AI is in its continuous optimization, so it’s a valuable asset for businesses that want to stay ahead in a fast-changing market. This means marketing teams can focus on strategy and ...

Be mindful of the people that will use AI just as much as the technology itself, says UMass Memorial Health's Eric Dickson. Hospital leaders have little choice but to explore the ways AI can ...

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