Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

AI-powered attribution models solve this by using machine learning to distribute credit across multiple interactions, including clicks, video views, offline actions, and cross-device conversions.

AI has fundamentally reshaped the digital marketing landscape by ushering in an era of ultra-customized user engagement. Gone are the days of casting wide nets over generic audience groups.

It’s a generally accepted concept that “Marketing leads to sales, sales leads to profit, and profit leads to success.” If marketing fails, everything else could fall apart.

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Affiliate content. Discover the essential skills employees must learn to thrive in the AI era, from data literacy to prompt ...

A new partnership between Mississippi State, Amazon Web Services and Ad5 utilizing cutting-edge artificial intelligence will ...

Let's kick things off by talking about the core pillars you can use when implementing ethical AI practices in your marketing organization, as explained by George Samaras, director of marketing ops and ...

When it comes to education trends, AI certainly has staying power. As generative AI technologies evolve, educators are moving away from fears about AI-enabled cheating and are embracing the idea that ...