The wolf, which has long been a fixture of folklore like the "Big Bad Wolf," or real-life tropes like the solitary alpha wolf who leaves the pack, is now the face of niche, surrealist Gen Z humor.

Over the last few years, wolf memes have become increasingly popular among Gen Zers. The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." ...

What IS a Sigma Male? New term for 'lone wolf' alpha male is mocked online as 'hipster' nonsense Twitter user @LilySimpson1312 thrust the obscure term into the spotlight this week when they shared ...