While some stars become the face of a fragrance line or launch high-end restaurants, Sonic has gone one better by becoming the spokeshedgehog for the Alton Towers’ ride, the Spinball Whizzer.

LONDON (TBC January, 2010) – SEGA® Europe Ltd today announced an exciting three year partnership with Alton Towers Resort, the most popular theme park in the UK. The deal, which gives SEGA the ...

Sega Europe has announced that Alton Towers will welcome its own Sonic The Hedgehog rollercoaster and hotel room.. Sega has signed a three year deal with the theme park, which sees them have ...

SEGA has signed a three-year deal with Alton Towers, the UK's most popular theme park. Under the terms of the deal, Alton Towers will have exclusive rights to launch a Sonic the Hedgehog ...

Vomit bag at the ready: Alton Towers brings VR to real-life rollercoaster Galactica (née Air) uses Gear VR to push riders though a "warp tunnel" into outer space.