Advertising services continued to perform strongly, generating $17.7 billion in revenue, up 24 percent compared to Q3 2024.

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as ...

Amazon has confirmed it’s increasing ad load on Prime Video. This puts it above Netflix but still below ad-heavy platforms like Hulu and Paramount+. The decision comes after the company told its ...

A judge has dismissed a proposed class-action lawsuit over ads on Amazon Prime Video. Subscribers claimed the move violated consumer protection laws and breached contracts. The court ruled Amazon’s ad ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to ...

It wasn’t that long ago that an ad-free experience was the default for streaming services. But companies need to make sure the line keeps going up, and one way to do that is to monetize the audience ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...