Amazon says its AI shopping assistant Rufus is so effective it’s on pace to pull in an extra $10 billion in sales

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...
TechCrunch

Amazon’s new Rufus chatbot isn’t bad — but it isn’t great, either

Last month, Amazon announced that it’d launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days’ delay, the company began to roll out Rufus to early ...

What is Rufus chatbot in Amazon app that CEO Andy Jassy says will generate an additional $10 billion in annual sales for the company

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Amazon Rufus chatbot explained: What is this tool that CEO Andy Jassy is betting on to generate $10 billion annual sales

Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.
Business Insider

Amazon's Starfish project is using AI to create the ultimate source of information for 'all products worldwide'

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Purdue University

New Ariba catalog for Amazon Business available today

An Ariba catalog for Amazon Business has been added today (March 7). Converting Amazon Business to a catalog from the current purchasing card (PCard) model helps streamline the purchasing process and ...