Amazon on Thursday introduced a targeting feature in Sponsored Display for U.S. sellers. The feature, available via Seller Central, aims to promote the discovery of new products by reaching those ...

Years in development, Ad Relevance has already been tested on Amazon’s Audiences, Contextual Targeting and Performance+ offerings. Amazon boasted the product can improve addressability among ...

Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price Netflix embraces product placement and cuts ad rates significantly as Prime Video helps drive prices down By ...