"Amstel is being produced at Amstel breweries in Europe, to the exact same recipe and specifications to date, ensuring that the South African consumer will enjoy the same premium Amstel as before.

Brands including Amstel, Birra Moretti, Sol, Tiger Beer and Kingfisher have been taken off the shelves entirely, while Tesco has also stopped stocking multi-packs of Heineken lager bottles.

Heineken is giving Amstel another makeover backed by a £7m push in a bid to revive flagging supermarket sales of the Dutch lager. The second revamp for Amstel in two years, it will see new bottles and ...