The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Digital Turbine delivers robust performance metrics across On Device Solutions and App Growth Platform. Learn why APPS stock ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...

AppLovin Corporation (NASDAQ:APP) is one of the best performing NASDAQ stocks according to hedge funds. On October 1, the company rebranded its customer-facing advertising platform as Axon. It ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

With its latest suite of ad products, Snapchat is targeting app marketers and developers. Snap’s “App Power Pack” is an ad suite made up of new ad formats, bid strategies, targeting, optimizations and ...

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Unity’s 2024 Gaming Report has surveyed 300 game development studios and found in-app ad revenue is up Player spending declined in 2023 in almost all genres Unity’s 2024 Gaming Report is out now, ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...