With over two million apps in both the Apple App Store and the Google Play Store, it’s important to do all you can to maximise the chances of people finding your app(s). A crucial part of App Store ...

App store monitoring helps developers, marketers, and product teams monitor keyword positioning, evaluate the performance of a mobile app, and improve the ASO strategies with real-time data insights.

Dave Bell, Co-Founder & CEO of Gummicube, considers the key aspects to consider for successful App Store Optimisation. The mobile app industry is booming, and apps are integrated into many people’s ...