For a relatively small golf-apparel brand like B. Draddy, finding a fit with a tour player is a combination of timing, prognostication, and luck. In an ideal case, the relationship starts before a ...

After his split from longtime partner Nike, Tiger Woods has unveiled a new logo and clothing brand, Sun Day Red, to start 2024. Getty Images.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

That campaign was its Unsponsored Project, where Bandit outfitted track athletes who didn’t have official brand sponsorships in black running apparel with no logos for the U.S. Olympic Trials.

Over the last few years, as female golfers increase in number, so has the focus on women’s golf apparel. Here are the women's golf brands that caught our editors' attention at the PGA Show.

Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts.