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CEO Rich Gelfond is forecasting a $1.2 billion year for the company, which would be a record for the 55-year-old business.

Less than two weeks after its release, Apple’s F1 The Movie is about to cross the $300 million mark at the global box office.

The movie will be priced at typical premium rental prices of about $25. After another one to two months of PVOD exclusivity, F1: The Movie will then stream on Apple TV+.

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.