The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

From generating unique brand concepts with ChatGPT to translating them into cohesive mood boards, this approach enables you to build brands that are both strategically sound and visually striking.

The indiscriminate pursuit of leads, for example, is rarely successful. It’s easier to grow existing business than to gain new business, and to use your brand advocates—employees, clients, etc ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

Business development is a holistic process that combines sales, marketing, public relations, market positioning and brand ...

Another approach is to only allow existing top performers in your brand, or otherwise proven operators of other brands who are already successfully operating in those markets, to lead the charge. Be ...

Overseeing this until August 2021 was Ugreson Maistry, trademark and IP counsel at FSC Global Development GmbH, whose role revolved around three core pillars: registration work, licensing and ...