In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

So what's the secret to a successful brand? Before I answer that question, let's review three common approaches to brand development used by many marketers—with help from their advertising agencies, ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

You believe in the power of brand development and marketing communications ... Then we will explore the compelling marketing science approach to media communications strategies. We will cover the six ...

Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...