Did you know that 70% of professionals feel stuck in their careers at some point? In today’s competitive job market, many mid-career professionals and executives struggle to stand out to recruiters or ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as ...

From generating unique brand concepts with ChatGPT to translating them into cohesive mood boards, this approach enables you to build brands that are both strategically sound and visually striking.

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

The indiscriminate pursuit of leads, for example, is rarely successful. It’s easier to grow existing business than to gain new business, and to use your brand advocates—employees, clients, etc ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

Another approach is to only allow existing top performers in your brand, or otherwise proven operators of other brands who are already successfully operating in those markets, to lead the charge. Be ...

When Krause joined Focus in 2020, he decided to advance and support a multi-brand approach rather than the company’s traditional, individual brand approach. Last year, Focus signed 33 co-branded ...