That role would be played by the NES in a post-crash world. The Atari was expensive, so it marketed itself as an expensive piece of tech. The box art definitely reflects that.

Atari and Bandai Namco announced a variety of Pac-Man-inspired products and DLC, celebrating Pac-Man's 45th anniversary.

Atari revealed new game art for Pixel Ripped 1978 from comic artist Tim Lapetino and NYT best-selling illustrator Phil Noto.

The end result is a beautiful and deeply nostalgic call-back to Atari’s earlier box art designs that makes Pixel Ripped 1978 feel like it may have just come from those memorable golden years.