A broad audience must be broken down into narrower groups for ads and messaging to work. Personalized Communication Supposes Segmentation Once a customer makes a decision to buy, the task of the ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. and Canada, this innovative solution is ...