That’s the question for a lot of b2b…er, btob…er, b-to-b marketers. What’s the right or at least the most accepted way these days to abbreviate the somewhat ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 25 min 24 sec ago By Ilyse Liffreing - 2 hours 9 min ago By Ann-Christine Diaz - 2 hours 52 min ago By E.J. Schultz - 3 hours 34 ...

Are you a print subscriber? Activate your account. By Gillian Follett - 3 hours 11 min ago By Ad Age and Creativity Staff - 3 hours 35 min ago 3 hours 57 min ago By Tim Nudd - 4 hours 16 min ago By Ad ...

WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced its partnership with Manhattanville School of Business in ...

As 2024 comes to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. AI-driven personalization, experiential marketing and more can help marketing ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

The discussion builds on the recent appearance on MITechTV, Marketing and Sales in 2026: CEO Strategy Session, where Oztalay and Cheo previewed key topics from this upcoming strategy session, ...

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B ...

When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do ...