Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Signal loss and privacy-first regulations are forcing a reckoning in adland – here’s how to get ahead of the game this year.

An example of a prompt might look something like this: You will act as a B2B content marketer. You have experience in B2B marketing, account-based marketing, ABM, ABX, and key account selling. Your ...

Cos Mingides, Co-founder and Head of Effectiveness at True, delves into the success of True's acclaimed B2B advertising campaign for KPMG, emphasising the key elements of empathy, engagement ...

And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a ... structured approach to writing and reviewing professional B2B marketing copy – creating ...

Through this partnership, advertisers can access Bombora's comprehensive data covering more than 450 B2B audience segments ...

For example, say you’re working with a B2B SaaS client. They are in an up-and-coming sector, and you’re not seeing much traction with your Google Ads search campaigns. This is likely because ...