Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

If you’re wondering whether it’s beneficial to incorporate video content in your overall B2B marketing strategy, keep these statistics in mind: 92 percent of B2B customers watch videos online 43 ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Despite around half of B2B marketing leaders globally saying their ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...